As of today, DASSY professional workwear is an Official Partner of FC Utrecht. The European brand of professional workwear, with its headquarters in Bruges, Belgium, has teamed up with the Dutch Premier League Football Club until mid-2020.
The new sleeve sponsor of the first team and of Young FC Utrecht, will be visible at various locations in the Galgenwaard Stadium. DASSY’s business partners will be able to attend the home games of FC Utrecht in the business seats of the Business Lounge.
The partnership is a result of the common ground between the Premier League Club and the Bruges brand of professional workwear. Stefan Van Ende, managing director of DASSY, explains. “Football is a team sport that is all about delivering a top performance together. The same thing goes for the teams of professionals wearing our work clothes. The right work wear helps them to get the most out of their job.”
The social responsibility program of FC Utrecht was the other deciding factor in DASSY’s choice for the team. “Football has the amazing capability of connecting people. The way FC Utrecht takes social issues to the heart, adds to that. As a family company, DASSY really values this engagement”, states Stefan Van Ende
Martijn Standaart, Head of Partnerships – Merchandise & eCommerce FC Utrecht: “Our club has a very loyal group of official partners. Most of them have been associated with the club for years. We are happy to add DASSY to this group. The fact that this brand with great ambitions – also here in the Netherlands – signed up as a partner for 2 seasons, shows their confidence in the club. We look forward to achieving our goals together. ”
Joost Broerse, Commercial Director FC Utrecht adds: ”The choice of such a large international brand for FC Utrecht shows that we are on the right track. We are therefore very proud of this official partnership.”
Thanks to this collaboration, the employees and partners of FC Utrecht will also be able to count on the professional workwear from DASSY. “A win-win for everyone!” says FC Utrecht.